From the founders of The Flex and Base360

Learn the business behind Run the company behind every booking.

Learn to open your first unit, then run many. The playbook, systems and software behind The Flex, operating furnished homes since 2019. Turn a few units into a real company. The systems, the team and the software behind The Flex, operating furnished homes since 2019.

Your calendar Illustrative
Thu [date] · 60 min · live 20 to 30 min · free Free webinar: open your first unit Strategy call: plan your next units
Unit 01 · Launch
Find the unit
Set it up
List it
First guest
Units 02 to 04 · Scale
Systems
A team
Base360
Since 20197 cities150+ corporate partners130+ booking channels
The hard truth

Listing a flat is easy. Running a business is not.

Most courses stop at the listing. The work starts after it: guests, cleaning, pricing, cash and people. That is the part we teach, because it is the part we do every day.

Without a systemTwelve things in one day, and they all land on you at once.
With a systemThe same twelve things. Each one has a place, and half of them run without you.
One day, three units Illustrative
Two programmes, one calendar

One hour,
or twelve weeks.

Both programmes start with a date, not a promise of income. We show you the work, and how to run it.

LaunchStarts with 1 free hour
THU[date]
Free live webinar60 min · with the founders

Open your first unit, safely.

For the 9-to-5 leaver. No units yet, or just one.

  1. Self-paced course
  2. Live group sessions
  3. Templates for your first units
  4. Starts with a free webinar
Price
Xentry price, placeholder
Scale 12 weeks · ● group session · ◆ 1:1 with a founder Starts with a free call
WEEKS12
Weekly group sessionsmonthly 1:1 with a founder

Turn a few units into a company.

For operators who run a few units and want a real company.

  1. 12 weeks, weekly group sessions
  2. Monthly 1:1 with a founder
  3. Operator community and SOPs
  4. Base360 access
Price
Ypremium price, placeholder

Swipe, or tap the tabs, to see Scale

How it works

First one unit.
Then the next ones.

Each step is a block on the calendar. Launch has four. Scale has three, over twelve weeks.

Launch

Open your first unit, safely.

  1. 01

    Find the unit

    Choose a first unit that pays, in a city that allows it.

  2. 02

    Set it up

    Furnish it and photograph it, so it is move-in ready.

  3. 03

    List it

    Go live where guests already book.

  4. 04

    First guest

    Check-in, cleaning and reviews, done properly.

Scale · 12 weeks

Turn a few units into a company.

  1. 01

    Systems

    Replace manual work with SOPs and automation.

  2. 02

    A team

    Hire and run cleaners, maintenance and guest support.

  3. 03

    Software

    Run pricing, channels and the inbox in Base360.

Kitchen of a furnished Flex apartment in London
ChannelsAirbnb, Booking.com+130 more, from one calendar
Unified inbox
Guest: what time can I check in?Reply drafted. Illustrative.
Pricing ruleWeekend rate, set onceApplied on every channel. Illustrative.
The tools

You learn on the system that runs The Flex.

Base360 is the software the founders built to run their own homes. In Scale you get access to it, so the lessons and the tools match.

  • Channel manager across 130+ platforms
  • AI pricing
  • Unified guest inbox
  • Cleaning and maintenance
The founders

Taught by the people who run it.

Portrait of Raouf Yousfi, pixelated

Raouf Yousfi

Co-founder and CEO, The Flex and Base360

Co-founded The Flex in 2019. Also co-founded Terra API, a Y Combinator company.

Portrait of Michael Buggy, pixelated

Michael Buggy

Co-founder and COO, The Flex

Co-founded The Flex and leads its daily operations.

The story so far Year
  1. 2019
    The Flex starts in LondonA few apartments. The founders do the work themselves.
  2. THEN
    More citiesParis, Lisbon, Berlin, Algiers, Oran, Constantine.
  3. 2025
    Base360 becomes its own companyThe software built to run The Flex, now sold to other operators.
  4. NOW
    Flex AcademyThe playbook, the systems and the software, taught.
"They started with a few apartments. Raouf moved furniture and met guests himself."
From the Base360 about page
Your options

Compare your options, honestly.

You can learn a lot for free. Here is what each option gives you, and what it does not.

YouTube Cheap courses Masterminds Flex Academy
Taught by people who run units today Sometimes Rarely Sometimes Yes
A clear plan, step by step No Yes Sometimes Yes
Live help when you are stuck No No Yes Yes
The software to run it No No No Yes, in Scale
Price Free Low High X or Y
FAQ

Questions, answered.

Still not sure? Bring your question to the free webinar.

How much time do I need each week?

Launch is self-paced, so you fit it around your job. Plan time for the live group sessions, and for the real work on your first unit: viewings, calls and paperwork. Scale has one group session a week for twelve weeks, and a monthly 1:1 with a founder.

How much money do I need to start?

It depends on your city and your model: renting a flat to sublet with permission, or owning one. That is why the first module is about the numbers for one unit, before you sign anything. We do not promise an income.

Which countries does this work in?

Flex Academy is taught in English and is open to all English-speaking countries, such as the UK, the US, Canada and Australia. The method is the same everywhere. The local rules are not, so we show you how to check yours.

What about local rules and licences?

Short-term rental rules change from city to city: permits, limits on nights, taxes and landlord consent. The programmes show you how to check them before you commit. They are not legal advice.

Is there a refund?

Prices and terms are not set yet. When they are, the refund policy will be on this page, in plain words, before you pay anything.

What happens on the strategy call?

20 to 30 minutes with the team. They look at your units, your target and your city, and tell you if Scale fits. If it does not, they say so and point you to the right first step.

Not ready yet?

Take the checklist. Decide later.

The free STR scaling checklist, by email. One field. No call, no webinar.

Your next booking

Put the first hour
on your calendar.

LaunchThu [date] · 60 min · free

Free live webinar: how to open your first unit

For people with no units yet, or just one.

Scale20 to 30 min · free

Strategy call with the team

For operators who already run a few units.

Free live webinar: how to open your first unit 60 min · [time] in your time zone · with the founders

Name, email, country. Nothing else.

Strategy call with the team 20 to 30 min · free · step 1 of 3
How many units do you run today?
The call is for operators. With no units yet, the free webinar fits you better.
Where do you want to be in 12 months?
Budget band for the programme